KEYED

What we did

• Brand

• Website

• Marketing ideation

• Packaging

Challenge

Validating the market through an online presale. Selling beverages online is notoriously fraught given the universal desire to try the drink before buying.

Results

Presale sold out of presale inventory and 33% of the year’s total inventory in 7 days.

The Concept

A jester/outlaw brand for young men, the brand needed to be funny, bold, masculine, and energetic.

The rooster mascot, paired with taglines like “unlock the cock” and “see what’s inside,” articulate the core desire of the audience: confidence.

Client Love: