Getting Started with Sherwood
A top-to-bottom review of the three key components of your business’ growth system and a focused set of recommendations in each area.
Brand and positioning
Who is your customer?
How do they find you?
How are you different?
Can customers see this difference?
Lead Gen Engine
Where is your audience and how do we reach them?
What will it cost?
How much should we spend per sale?
How can we forecast growth?
What should we measure?
Then together, we implement the recommendations
We aggressively pursue an implementation plan for the rest of the quarter.
After completing the initial plan, we can hand off the project to your team, help you hire, or continue for another three-month sprint on another area of your marketing.
Frameworks we love:Entrepreneurship Operating System (EOS)
Alex Hormozi (Offer Creation and Marketing Strategy)
Google Design Sprint (Experience Design)
Pat Lencioni's The Advantage (Culture)
Start with Why by Simon Sinek (Vision and Values)
Story Brand by Donald Miller (Messaging)
Brand Archetypes (Brand Meaning)
Sales Optimization
What is your sales process?
What qualifies a lead?
How might we automate follow up?
Where are the bottlenecks, and how can we reduce friction?
