What we did

• Strategy

• Brand

• Website

Challenge

Identify an opportunity in the overcrowded faith space for the Discalced Carmelites to launch a brand dedicated to building their Scapular Confraternity, a Carmelite community.

Results

Currently in production.

The Manifesto

In an age of upheaval, our searching souls are all too easily lured by the world's endless and empty promises. 

The distractions are constant. Dopamine traps, material comforts, and illusions of control pull us into a false security and ever-greater reliance on the things of this world. Prowling like a roaring lion, the adversary’s temptations blend into the noise and nudge us toward quiet destruction. 

We know that only union with Christ will satisfy. We distill the essentials of Carmelite spirituality to help you enter into the heart of union with God. Because as the world churns around us, He alone remains steadfast.

Drawing on the rich Carmelite tradition and wisdom of saints and mystics like John of the Cross, Teresa of Avila, and Therese of Lisieux, we guide you through readings and practices that will stretch and challenge you. As you grow in the spiritual disciplines, you’ll discover what it means to abide in Christ’s lasting peace—a peace that will transform your spirit and unlock your purpose.