What we did

• Strategy

• Brand

• Website

Challenge

The Hortus Foundation is restoring some of Christianity’s most historic sites in Rome. But their humble approach led to brand fragmentation—each project had its own look, website, and communication style. They needed a unified brand architecture to bring clarity and cohesion across all initiatives.

Solution

We brought everything under one brand: Hortus. Rather than a fragmented “house of brands,” we created a single, cohesive identity centered on Hortus’ core mission—cultivating beauty and preserving sacred spaces. Inspired by the biblical call to “tend the garden,” the new design uses a mosaic-style grid with a leaf motif, symbolizing both structure and organic growth. The result is a brand that feels stable, sacred, and timeless.

The Manifesto

We live in an age of impermanence. Relationships are disposable, careers are transient, and roots are optional. We trade legacy for convenience, permanence for novelty.

But the human heart longs for what endures.

For centuries, the great churches of Christendom stood

as monuments to this longing—built not for the moment, but for eternity. Every arch, every fresco, every column spoke of something greater than the fleeting concerns of the age. They were, and still are, beacons of truth, faith, and beauty—guiding souls toward the only reality that never changes: God Himself.

Yet today, these sacred spaces are neglected, crumbling under the weight of time and indifference. If we let them fade, we lose more than stone and mortar. We lose the visible signs of a civilization that once knew how to build for what truly lasts.

At Hortus Foundation, we refuse to let that happen

We are stewards of our inheritance, restoring the great works of our ancestors and championing new Catholic cultural projects that call humanity back to the eternal. From the restoration of San Clemente to conferences

that shape the next generation of Catholic leaders,we invest in what endures.

Because beauty is not a luxury. Truth is not an artifact. And faith is not a relic of the past.

They are the foundation of everything that matters. And we will build upon them.