FungoMan
What we didStrategy
Brand
Website
Marketing implementation
Marketing automation
ChallengeIdentify an unoccupied opportunity in the overcrowded solar market and execute a marketing strategy to grow Solar Simple’s lead funnel.
ResultsOur initial forecasts show Solar Simple increasing top-line revenue by 1.9M in 2025.
The ConceptMost solar companies target tech enthusiasts or eco-conscious consumers, but Solar Simple saw an opportunity to reach a different kind of buyer — one who values independence above all. By emphasizing the financial freedom of "locking in" energy costs and tapping into a powerful message of self-reliance, Solar Simple is expanding the Solar market.
The brand’s red, white, and blue palette evokes the American flag, a universal emblem of freedom. The logo, featuring a bird soaring in front of a blazing sun, reinforces this narrative. The bird symbolizes unbounded freedom, while the sun — a source of life and energy — connects directly to the heart of Solar Simple’s business.
Client Love:“Sherwood Fellows delivered on a bold promise: to help us find a clear path forward and build the foundation to market and sell our product effectively. Our team is more energized and focused than ever in just a few short months. We now have a deep understanding of our audience, a clear sense of what sets us apart, and a strategy to communicate that consistently at every touchpoint. With our unique strengths fully leveraged, I'm confident we're set up to achieve significant success this year.”
— Mark Mcshurley, CoFounder of Roof Simple and Solar Simple
