Celebrating Motherhood

Angels Clinic
Brand Design, Experience Design, Video, Print Design

For many Catholic nonprofits, fundraising galas have become a standard practice, often following a predictable formula of prominent speakers, religious figures, and an emphasis on institutional impact. While these elements may have merit, they don’t resonate deeply with attendees or motivate them to give.

Angels Clinic, a pro-life women's clinic in Dallas, faced this challenge in 2017 when seeking to revitalize their fundraising gala. With a limited budget and no big-name speakers, they turned to our agency for help.

Angels Clinic is a women’s clinic that helps women in need to have their children. They are one of the few clinics that offers women free medical care for their pregnancy, even birth.

Instead of relying on traditional tactics, we proposed a radical shift in approach.

We proposed to use the gala to celebrate every woman's noble, bold choice to become a mother. It would be a celebration of motherhood. We wouldn’t be celebrating Angels Clinic, but directly celebrating all women who’ve given their children life. We recognized that the true power of a gala lies not in its speakers or organizational messaging, but in its ability to connect attendees with the individuals it serves.

We transformed the gala into a celebration of the women Angels Clinic had supported, utilizing film, design, storytelling, and experiential elements to create an immersive experience. Attendees were intimately connected to the impact their donations made on the lives of these brave women.

The results were remarkable. Angels Clinic experienced a 23% increase in revenue over the past year, a significant achievement considering that galas typically account for up to 80% of a pro-life ministry's annual budget.

This case study highlights the importance of prioritizing event experience, messaging, and creativity over traditional gala elements. If your fundraising event could be replicated by another organization with minimal changes, it's time to reconsider your approach.

Every fundraiser should be a unique and transformative experience that resonates deeply with attendees. If you're planning a gala and seeking to break away from the status quo, we are confident in our ability to deliver exceptional results.