What we did

• Strategy

• Brand Identity

• Website Design

• Event Development

• Collateral Design

Challenge

ILF connects passionate donors to mental health innovators so that they can turn the tide on the global mental health crisis. They needed an identity that showed the seriousness of their approach and would support their ambitious fundraising goals.

The Concept

The oval element in the Integrated Life Foundation's logo symbolizes wholeness and continuity. It speaks to the foundation's holistic approach, seeking to bring full-circle healing instead of a compartmentalized therapeutic approach. The green alludes to the natural and organic healing and development process the foundation promotes.

DESIGNERS

Mike Marshall - Logo design and journal design

Fabell Creative - Brand guide and website