Integrated Life Foundation
What we did
Strategy
Brand Identity
Website Design
Event Development
Collateral Design
Challenge
ILF connects passionate donors to mental health innovators so that they can turn the tide on the global mental health crisis. They needed an identity that showed the seriousness of their approach and would support their ambitious fundraising goals.
The Concept
The oval element in the Integrated Life Foundation's logo symbolizes wholeness and continuity. It speaks to the foundation's holistic approach, seeking to bring full-circle healing instead of a compartmentalized therapeutic approach. The green alludes to the natural and organic healing and development process the foundation promotes.
DESIGNERS
Mike Marshall - Logo design and journal design
Fabell Creative - Brand guide and website