Discover Your Community Archetype & Motivation

Answer 12 quick questions to reveal what drives your community and the archetype it naturally embodies.

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I want people to walk away from their first encounter with my community feeling like

a. They belonged and enjoyed themselves

b. They have more insight into who they are

n. neither

I would rather people describe my community as

c. Reassuring and stabilizing

d. Daring and boundary-pushing

n. neither

I would most love to see a world where

a. No one wonders if they fit in; no one feels like they need to earn their place in the world

b. People ask more authentic questions and engage in a more honest search for meaning

c. People's ideas, innovations, and actions create a world that is more harmonious and stable

d. No one is stifled by the status quo; instead, they are liberated to leave a unique mark on the world

I’m more afraid of

a. Being forgotten or abandoned

b. Not becoming the person I want to be

n. neither

If everyone lived by my Brand Enemy’s ideals (see Worksheet 4.1), the world would be

c. Chaotic and uncaring

d. Stifling and unjust

n. neither

If my community was an animal, it would be a

a. Golden retriever: loyal and friendly

b. Owl: independent and insightful

c. Elephant: strong and purposeful

d. Cheetah: unique and dynamic

If I could create a video advertisement for my community, I would prefer

a. Showcasing the transformative relationships that have formed among community members

b. Telling a story about the way one member’s life changed in my community

n. neither

When I envision my community’s digital presence (website, social media, etc.), I can see us using

c. Cool or muted colors, human-centric photography, and reassuring, thoughtful language

d. Vibrant and interesting designs, with language that’s unique and clever

n. neither

Which set of brands most resonates with you (or contains one of your favorite brands)?

a. Target, Old Spice, Godiva

b. Patagonia, NPR, Dove

c. Apple, Rolex, Johnson + Johnson

d. Nike, Disney, Harley Davidson

My Brand Enemy (see Worksheet 4.1) would be more likely to say something like

a. “You’re too different. People will reject you.”

b. “Your desires and dreams are futile. You will never find what you're looking for."

n. neither

I would hate it if my community became

c. Conflicted and full of unpredictable drama

d. Complacent and stuck in "the way it's always been"

n. neither

Most of all, I started my community to help people go

a. From loneliness to connection

b. From disillusionment to fulfillment

c. From chaos to assurance

d. From confinement to liberation

Your Community Profile

Your Position on the 12-Archetype Wheel

★

Ruler

Innocent

Caregiver

Neighbor

Jester

Lover

Hero

Magician

Rebel

Explorer

Sage

Creator

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